The greenest box
is the one
that gets kept
Luxury that lasts, from materials that matter.
Beautiful, and
better for the planet
Luxury and responsibility are not opposites. The right materials make a box feel better in the hand, and weigh less on the world.
FSC paper & board
Ask for FSC-certified paper and board, and the fibre in your box traces back to responsibly managed forests.
Recycled & recyclable
Grey board, kraft and corrugated options, and mono-material designs that are easy to recycle at home.
Plastic-free inserts
Paper, pulp and card inserts instead of plastic trays, wherever your product allows it.
Ships flat
Collapsible structures travel flat: less air in the container, fewer trucks on the road.
Made to be kept
The greenest box is the one nobody throws away. We design boxes people reuse for years.
Boots on the ground
in China
Simon Sostri, our founder & CEO, speaks Chinese. He talks to our factory team in Qingdao in their own language, so nothing gets lost in translation.
Know where
your paper grew
“All materials used come from responsibly managed, FSC-certified forests.”
“The product is made with a mixture of materials from FSC-certified forests, recycled materials, and/or FSC-controlled wood.”
“The product is made from 100 per cent recycled materials.”
Worth your time
How certifications build trust in packaging
FSC, PEFC, BRCGS and ISO: what each label proves, and why third-party proof beats green claims.
Read article →Gen Z and the future of sustainable packaging
Younger buyers spot greenwashing in seconds. Here is what they expect from a box instead.
Read article →Eco-friendly packaging materials: a complete guide
Recycled board, kraft, molded pulp and more, with the honest trade-offs of each.
Read article →The business case for sustainable packaging
Better materials pay back in loyalty, not just in a clear conscience.
Read article →Sustainable packaging: what consumers want
What the research says shoppers really look for when they pick up a box.
Read article →
Paper & packaging
How FSC certification traces paper and board all the way back to responsibly managed forests.
Read on Forest Stewardship Council →
What the FSC labels mean
FSC 100%, FSC Mix and FSC Recycled, explained in plain words.
Read on Forest Stewardship Council →Paper as an alternative to flexible plastic
Paper can replace some flexible plastics, but only if it is responsibly sourced and recyclable where it ends up.
Read on Ellen MacArthur Foundation →Paper and paperboard: the recycling facts
Why paper and corrugated boxes are among the most recycled materials in the US.
Read on US EPA →
Sustainability in packaging 2025: inside the minds of global consumers
Across 11 countries, shoppers rank recyclability as the packaging trait that matters most.
Read on McKinsey →